Monday, 25 July 2011

PepsiCo to Launch Social Vending Machine

PepsiCo has announced that it will be producing a ‘Social Vending’ machine allowing its U.S. customers to buy each other drinks remotely.
The machine will allow a user to buy their friend a drink at similar machines by recording the recipent’s name, number with a personal message for the lucky person.
“Social Vending extends our consumers’ social networks beyond the confines of their own devices and transforms a static, transaction-oriented experience into something fun and exciting,” said Mikel Durham, an innovation officer at PepsiCo Foodservice. (source – Reuters)
Will this "Social Vending" take off? Will this technology ever come to the U.K. ? At this time it seems unlikely however the rise of social networking and innovations within the vending industry means the future is by no means certain.  Video of the PepsiCo "Social Vending" machine.

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